From concept to design, curation to collaborations, Bleacher Critic was entirely my vision and execution. A menswear store in historic downtown Petaluma, California, focusing almost exclusively on made in USA manufacturers, I themed the store after America’s favorite pastime. The exclusive dealer in Sonoma County for more than two dozen brands, the shop became a clubhouse and community center during the fires of 2017 hosting numerous fundraisers and food drives for those in need.