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FREE SOLO

Leading up to the theatrical release of Free Solo, I worked directly with the filmmakers and Nat Geo Documentary Films on a multi-channel supportive campaign to promote the film and its subsequent run up to the Academy Awards.

This included in-store merchandising and events, branded content, a fully integrated digital campaign, Speaker Series film tour and an appearance on Jimmy Kimmel Live. Additionally, we gave an exclusive to Gear Patrol to cover a story about designing Alex Honnold a custom tuxedo from The North Face Black Series for the big night on the red carpet.

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