In 2008 I led renegotiations with professional cycling team Garmin-Slipstream coming into what was a very promising summer season, namely with the Tour de France.
The team was the perfect platform for Clif Bar’s whole food nutrition story that was the centerpiece of our campaign that year. Using both short and long form content, we launched a digital campaign with commercial spots throughout the duration of the Tour de France, exposing Clif’s performance portfolio to millions of viewers worldwide.