The initial Streets of Chrome campaign that I launched served to support the street photography community in each of the countries that Chrome was distributed. Hosting and curating photo shows at each of Chrome’s hubs. When I returned to the brand as a consultant in 2015, I evolved the campaign to focus on personal stories of Chrome’s ambassadors known as the Familia.
With very limited budget, these low-production branded content videos and social campaigns helped to dramatically increase brand awareness and led to partnerships with SKILLSHARE and others. Each release had an immersive omnichannel experience and was merchandised with a head-to-toe collection.